Boutique Ad Agency · Serving businesses nationwide

We Run Ads.  You Get Paid.  We Prove It.

Conversion Clerk manages Meta and TikTok ad campaigns for local businesses — and reports every dollar in, every dollar out, every single week. No guesswork. No vanity metrics.

Book a Free Strategy Call See Industry Benchmarks →
6.1×
Avg ROAS
Home Services
$42
Avg Cost
Per Lead
48h
Time to
First Lead

Industry benchmark data — not guaranteed results. Actual performance varies by market, offer, and follow-up speed.

Meta Ads Management · TikTok Ads Management · Pixel Installation & Tracking · Weekly ROI Reports · AI Lead Follow-Up Bot · Landing Page Creation · Retargeting Audiences · ROAS Tracking Down to the Penny · Meta Ads Management · TikTok Ads Management · Pixel Installation & Tracking · Weekly ROI Reports · AI Lead Follow-Up Bot · Landing Page Creation · Retargeting Audiences · ROAS Tracking Down to the Penny ·
The Problem

Most local businesses are losing customers to competitors who run ads. Every day.

It's not that ads don't work. It's that most businesses have never had them set up correctly.

📵
Not running any ads
Your competitors are in the Meta Ad Library right now. You're not. Every month that continues, they're capturing customers who would have chosen you.
Est. monthly revenue lost: $15,000–$50,000+
📢
Only boosting posts
Boosting a post shows it to people who already follow you. Real ads reach cold audiences — people who've never heard of you and are looking for your service right now.
Wasted spend: $200–$800/mo with zero new customers
🔗
Ads sending to homepage
An ad that sends people to your homepage loses 92% of clicks. You need a dedicated landing page with one offer, one button, and tracking that shows which ad generated each lead.
0.8% conversion (homepage) vs 8–12% (landing page)
🕳️
No pixel — no retargeting
Without a pixel, visitors who click but don't convert disappear forever. With retargeting, you follow them for 30 days. Retargeting generates 40–60% of your best leads.
Missing: 40–60% of potential lead revenue
⏱️
Slow lead follow-up
A lead who doesn't hear back within 5 hours goes to your competitor. Most businesses follow up in 24–48 hours. We follow up in 2 seconds — automatically.
Lead conversion drops 80% after the first hour
📊
No idea what's working
If you can't tell which ad generated which lead, you can't scale what works or cut what doesn't. Most agencies send you a PDF with impressions and clicks. We show you revenue.
Typical agency reporting: vanity metrics only
Honest Fit Assessment

We're not right for everyone. Here's who we work best with.

Most agencies take anyone with a credit card. We'd rather tell you upfront if this isn't a fit.

✗ This probably isn't for you if...
  • Your average sale is under $200 (ads won't pencil)
  • You have under 10 Google reviews — fix social proof first
  • You can't follow up with leads within a few hours
  • You want guaranteed results with zero risk
  • You have no budget for ad spend ($1,500+/mo minimum)
  • You need 100 clients in the first month
  • You've had a bad experience with one agency and now distrust all of them
✓ This is a great fit if...
  • Your average sale or customer value is $500+
  • You have a real business with capacity to handle more customers
  • You want to see every dollar tracked and reported weekly
  • You're willing to commit 3 months to let campaigns optimize
  • You can allocate $1,500–$5,000+/mo in ad spend
  • You understand ads take 3–6 weeks to fully optimize
  • You want a partner who tells you what's working and what isn't — honestly
The Process

From signed contract to first lead in 7 days.

Here's every step, every deliverable, every day — before you spend a dollar on ads.

01
Day 0–1 · Admin
Contract, payment, and onboarding form
You receive the retainer agreement and first invoice. Once signed and paid, we send an intake form covering your goals, current customers, offer, and any existing ad accounts. We need your Facebook Business Manager access and website login.
→ Signed agreement · Intake form · Access granted
02
Day 2–3 · Technical
Pixel installation and conversion tracking
We install your Meta Pixel and/or TikTok Pixel on every page of your website and configure conversion events — Lead, Contact, Schedule, Purchase. We verify every event fires correctly before building any campaigns. Without this, we're flying blind.
→ Verified pixel · Conversion events firing · Retargeting audiences created
03
Day 3–4 · Strategy
Competitor research and audience strategy
We pull every ad your competitors are running in the Meta Ad Library. We identify their angles, offers, and creative approaches — then build a strategy that positions you differently. You receive a written campaign brief before we build anything.
→ Competitor ad analysis · Written campaign strategy · Audience targeting plan
04
Day 4–5 · Creative
Ad copy, creative brief, and landing page
We write 3 ad variations testing different angles — pain, social proof, and offer. We build a dedicated landing page for your campaign with one goal: convert the click into a form fill. No sending traffic to your homepage.
→ 3 complete ads for approval · Dedicated landing page live
05
Day 6–7 · Launch
Campaign launch + AI follow-up bot activation
Campaigns go live. Simultaneously, the AI lead nurture bot activates — the moment someone fills out your form, they receive a text within 2 seconds, get qualified, and are booked directly into your calendar. Your first leads typically arrive within 48 hours.
→ Live campaigns · AI bot active · First leads incoming
06
Every Monday · Ongoing
Weekly ROI report — every dollar tracked
Every Monday morning you receive a report showing: exact spend, revenue generated, ROAS, cost per lead, which ads are winning, which we paused, and what we're doing this week. You never wonder what your money is doing.
→ Weekly report · Monthly full ROI breakdown · No surprises
Industry Benchmarks

What $3,000/mo in ads returns across our core verticals.

Published industry benchmark data — not projections, not guarantees. This is what Meta ads produce for these verticals nationally.

HVAC / Home Services
6.1×
Average ROAS on Meta
Monthly Ad Spend$3,000
Leads Generated~71 leads
Cost Per Lead~$42
Avg Job Value$9,000
Revenue Generated~$18,300
Med Spa / Aesthetics
5.5×
Average ROAS on Meta + Instagram
Monthly Ad Spend$3,000
Leads Generated~79 leads
Cost Per Lead~$38
Client LTV (2yr)$3,000–6,000
Revenue Generated~$16,500
Roofing / Contracting
7.2×
Average ROAS · One job covers the budget
Monthly Ad Spend$3,000
Leads Generated~46 leads
Cost Per Lead~$65
Avg Job Value$18,000
Revenue Generated~$21,600

Industry benchmark data. Results vary based on market size, offer quality, ad creative, and lead follow-up speed. These are published averages — not a guarantee of what your specific campaign will return.

What We Do

Everything you need to generate leads from paid ads.

We don't sell you a tool or a template. We build and run the entire paid ads system for your business.

📘
Meta Ads Management
Full-service Facebook and Instagram campaigns — strategy, creative, targeting, pixel setup, landing page, daily optimization, and weekly reports.
  • Campaign strategy + audience research
  • 3 ad variations tested every month
  • Meta Pixel + conversion event setup
  • Dedicated landing page for every offer
  • Daily monitoring + budget optimization
  • Weekly performance reports
🎵
TikTok Ads Management
TikTok reaches buyers under 45 with lower CPMs than Meta right now. We create scroll-stopping video concepts and manage the full campaign.
  • TikTok Pixel installation + events
  • Video ad scripts + creative direction
  • In-Feed + Spark Ads campaigns
  • Behavioral and interest targeting
  • Hook A/B testing every 2 weeks
  • Weekly performance reports
⚡
AI Lead Follow-Up Bot
Every lead gets a text within 2 seconds of filling out your form. The AI qualifies, answers questions, and books the appointment — while you're on a job.
  • 2-second automated SMS response
  • AI qualification conversation
  • Direct calendar booking
  • 3-touch follow-up for no-responses
  • Full conversation logs
  • CRM integration available
🔌
Pixel + Tracking Setup
The pixel is the engine of every campaign. Without it there's no retargeting, no optimization data, no proof. We install, verify, and maintain it.
  • Meta Pixel installation + verification
  • TikTok Pixel setup
  • Conversion event configuration
  • Retargeting audience creation
  • Lookalike audience building
  • Works on any website platform
📋
Landing Page Creation
A dedicated page for every campaign. One offer, one CTA, mobile-optimized. No sending traffic to your homepage — that's how you waste ad spend.
  • Custom landing page per campaign
  • Mobile-first design
  • Form + CTA optimization
  • Connected to pixel + bot
  • A/B headline testing
  • Fast load time optimization
📊
Weekly ROI Reporting
Every Monday: what you spent, what came back, ROAS vs benchmark, which ads won, which we paused, what we're doing this week. Every dollar explained.
  • Weekly email report every Monday
  • Monthly full ROI breakdown
  • Cost per lead to the penny
  • ROAS vs. industry benchmark
  • Ad creative performance data
  • Next month strategy included
Industries We Serve

We focus on local businesses where one customer is worth real money.

Paid ads work best when the average sale is high enough that one closed deal covers weeks of ad spend. These are our sweet spots.

🏠 HVAC
🔧 Plumbing
🏗️ Roofing
⚡ Electrical
💉 Med Spa
🦷 Dental
🏡 Real Estate
☀️ Solar
⚖️ Legal
💪 Fitness
✨ Beauty
🦴 Chiropractic
🏘️ Senior Care
🏊 Pool & Spa
🖌️ Painting
📦 Moving

Don't see your industry? Book a call — if your average sale is over $500, we can almost certainly make the math work.

Transparent Pricing

No surprises. No hidden fees. No markups on ad spend.

The retainer covers everything we do. Ad spend goes directly to Meta or TikTok — you own the account, you control the budget.

Starter
Launch
$3,700/mo
+ your ad budget (goes directly to the platform)
  • 1 platform — Meta OR TikTok
  • 1 campaign + up to 3 ad sets
  • 3 ad creatives per month
  • Pixel installation + verification
  • Dedicated landing page
  • Weekly performance report
  • Monthly strategy call (30 min)
Get Started
Best for businesses launching their first real paid campaign on a single platform.
Most Popular
Growth
$5,500/mo
+ your ad budget (goes directly to the platform)
  • Meta + TikTok — both platforms
  • 2 full campaigns + ad sets
  • 6 ad creatives per month
  • AI Lead Follow-Up Bot included
  • 2 dedicated landing pages
  • Weekly + monthly ROI reports
  • Monthly strategy call (60 min)
  • Competitor ad monitoring
  • Retargeting campaigns
Get Started
For established businesses ready to scale with both Meta and TikTok.
Enterprise
Authority
$8,500/mo
+ your ad budget (goes directly to the platform)
  • Meta + TikTok + Google
  • Unlimited campaigns
  • 12+ creatives per month
  • AI Bot + CRM integration
  • Multiple landing pages
  • Weekly + monthly reports
  • Bi-weekly strategy calls
  • Priority support (same-day response)
  • Quarterly business review
Get Started
For businesses that need aggressive scaling across multiple platforms.

All plans require a 3-month initial commitment — paid ads need time to optimize. After month 3, it's month-to-month with 30 days notice to cancel. Recommended ad spend: $1,500–$5,000+/mo paid directly to the platform.

"

My guarantee to every client: you see every dollar spent and every dollar earned — weekly. If the numbers don't justify the retainer, we talk about it directly. No hiding behind vanity metrics.

Kaitlin, Founder — Conversion Clerk · Boutique Ad Agency
Questions

Everything you'd want to ask on a call.

We'd rather answer these here so you come to the call with the real questions.

Do I need to sign a long-term contract?
We require a 3-month initial commitment. Paid ads need 30–60 days to fully optimize — businesses that bail after 3 weeks never see results. After month 3, it's month-to-month and you can cancel with 30 days notice.
What's the minimum ad spend budget I need?
We recommend $1,500/mo minimum in ad spend on top of the retainer. That goes directly to Meta or TikTok — you own the account and see every dollar. We never mark up ad spend or take a percentage of it. For most local service businesses, $2,000–$3,000/mo in spend generates the clearest ROI data within 30 days.
How quickly will I see my first leads?
Most campaigns generate leads within 48 hours of launch. Full optimization typically takes 3–6 weeks as Meta's algorithm learns who to show the ads to. We report every week so you know exactly where you are and what we're doing to improve results.
What if the ads don't work?
We show you the data every week — there's no hiding. If a campaign isn't performing, we tell you exactly why and what we're changing. The most common reason ads underperform is lead follow-up speed on the client's end — leads that don't get called back within a few hours go cold. We solve that with the AI bot, but clients need to show up for booked appointments.
Do you work outside Massachusetts?
Yes. Paid ads work everywhere. Meta and TikTok campaigns are managed entirely remotely — we research your local competitors, build campaigns targeted to your geography, and report weekly regardless of where you are.
What do I actually need to get started?
A real business, a Facebook page, and an offer worth advertising. We handle everything else — the pixel, the landing page, the ads, the follow-up bot, the reports. You don't need any technical knowledge. We do need your Facebook Business Manager access and your website login for pixel installation.
How is Conversion Clerk different from other agencies?
Most agencies send you a PDF once a month with impressions and clicks. We report weekly, in plain English, showing exactly what your money generated. We install tracking before spending a dollar, build dedicated landing pages for every campaign, and include an AI follow-up bot so leads don't go cold. And we tell you upfront if we don't think we can generate a return — we'd rather not take your money than have you leave disappointed.

Let's look at your numbers.

Book a free 30-minute call. We'll research your market, pull your competitors' ads from the Meta Ad Library, and show you exactly what we'd run — and what it would return. No pitch. Just data.

Book My Free Strategy Call →
30 minutes · No obligation · We come prepared with research on your market